Manchester United are giving businesses the chance to sponsor ‘nap time’ at Old Trafford after revealing that the corporate logo deals for training kits, shower towels and Wayne Rooney food bibs have all been taken. Logistics company DHL were the last to snap up the available offerings committing to United training sessions (due to be shown on Sky Sports in full HD by 2014) and kicking off with the fiery classic between Manchester United XI and Manchester United U’17s, two touch.
But chief executive David Gill believes there is further scope for sticking money spinning logos on things claiming ‘if you think about it our squad sleep for 8 out of 24 hours in a day. That is a big sponsorship opportunity for someone tapping into the professional football player drooling in bed market. Just imagine your brand being thrown on the bedroom floor when he gets a bit too hot or it wandering down the hall just past midnight to have a pee. The possibilities are endless.’
A pyjama deal would be the first of its kind in football, following on from B1 and B2’s successful deal with Umbro during the popular television series Bananas in Pyjamas. Gill added ‘those guys were set for life after that multi million contract. In fact, that gives me an idea. Does anybody want to sponsor our fruit bowl in the training canteen?’
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